Matchmaker vs online dating
Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms.Take the 2012 article Online Dating: A Critical Analysis From the Perspective of Psychological Science."The algorithms are not scientifically valid and are extremely unlikely to generate compatible matches." In other words, matchmaking sites simply can't account for how two people will get along in person — chemistry, if you will.And, as it turns out, what we find attractive in a profile doesn't sync up with what we go for in the real world.Vida has also garnered nominations for the most coveted industry awards including three nominations in the recent UK Dating Awards and a further nomination in the i Date Awards which took place in Miami in January.A regular industry speaker, she was appointed to the Advisory Committee of the Matchmaking Institute in 2014, and is part of the training team for matchmakers.
Then I met Barbara Brudenell-Bruce who convinced me otherwise.She set up Vida8, the events arm of Vida and her events have become so popular that our most recent event had over 100 guests and a near-perfect split of men vs women. From the multiple conversations I have had with dating app entrepreneurs, there is indication that the industry is heading in the direction of an ultimate service — a hybrid of offline, online and events.I for one can’t wait to see what the next few years will bring to this ever-evolving and growing industry. Rachel Mac Lynn is a chartered psychologist turned professional matchmaker, who founded award winning Vida Consultancy just five years ago."People have elaborate laundry lists of qualities they think they want in a partner, and they like online dating profiles that fit this laundry list," Eastwick said."However, upon a face-to-face meeting, most of this list goes out the window — people instead rely on their gut-level reaction to another person." The other problem, according to the research, is the emphasis placed on clients' similarities.
But for those of us looking to go a cheaper route, there's a solution: the internet.