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According a 2011 rich-list compiled by the Shanghai-based luxury publisher Hurun, 29 of China’s richest 1,000 individuals are based in Sichuan province while 20 live in its capital Chengdu.
But China’s super-rich women are facing problems of their own, said Mr Du, not least finding time to scout for would-be husbands.
Phase two of the search will begin on July 20 when organisers start sifting through CVs and vetting the would-be husbands in a series of face-to-face meetings with relationship specialists and fortune-tellers in hotels around China.
A shortlist of 100 men will be invited on an all-expenses-paid trip to Chengdu on August 23, China’s Valentines’ Day, for dinner dates with the 36 women, all aged between 28 and 49.
“Men have a much higher success rate [in finding love] and a much broader selection, since they can choose someone from a lower social group,” said Chen, whose family controls a Chengdu property and hotel empire.
“For women, it is almost impossible to choose downwards — their family and friends would not approve and they would face many difficulties.” Mr Du’s hunt for eligible bachelors, a collaboration with Hong Kong-based dating agency Feng Qiu Huang, began on June 18 when he began taking online applications from across China and the world.